Our Principles
JCS Guiding Principles
JCS is committed to ‘triple bottom line’ (3BL) criteria that include ‘People, Planet & Profit’. We encourage investors to be clear about their Superordinate Goals, expressed in Vision and Purpose, and also the Superordinate Principles that add focus to Environmental, Social & Corporate Governance (ESG). We share the view, expressed by Alan Jope, CEO Unilever (Jan 2021)... Without healthy societies we don’t have a healthy business.